Track 1
1:00 - 1:45
Nicolet Bay Room | |
| Best Practices in E-Commerce |
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| Cheryl Gain, Assistant Director, University of Wisconsin Consortium for Global Electronic Commerce |
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| Bert Kolz, Manager, International E-Commerce, Lands' End, Inc. |
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| Barry Glashagel, Senior Assessment Engineer, Wisconsin Department of Commerce;
Manufacturing Specialist, Wisconsin Manufacturing Extension Partnership (WMEP) |
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| What companies are recognized as E-business leaders and why? Which web sites are
most effective implementing a business strategy? What E-practices can be broadly
adopted for success? This session examines best practices in business-to-business and
business-to-consumer E-business, and features a special look at international E-commerce
issues. |
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Track 2
1:00 - 1:45
Nicolet Bay Room | |
| E-Marketing: How to Get a Million Hits a Month! |
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| Rick Morein, Business Development Specialist, Infinity Technology, Inc. |
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| What's the difference between traditional marketing and E-marketing? Learn the
essential elements of successful, dynamic, world-class Internet marketing. Rick Morein is
a consultant in northeastern Wisconsin and helps companies create solutions for E-marketing
challenges. |
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Track 1
1:45 - 2:30
Nicolet Bay Room | |
| How to Determine E-Business Success |
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| Vic Grassman, Vice President - Marketing, Monfre Acott Marketing |
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| This session will help you evaluate existing business systems and customer needs, and
create marketing opportunities and cost savings from a business perspective via the Web.
Learn how to integrate the efficiency of the World Wide Web in transforming a "bricks and mortar" company into a "clicks and mortar" company. |
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Track 2
1:45 - 2:30
Chambers Island
Room | |
| Everything You Wanted to Know About Developing
Community Web Sites but Were Afraid to Ask |
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| John Wells, Owner, WebWise Design and Marketing |
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| James L. Schneider, Marketing Director, Prism Corporation |
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| This session will help you design and maintain effective community, chamber and
economic development web sites. You'll receive both technical and practical tips that
you can use to build a site that fits your customers needs and exceeds their expectations.
Plus we'll show you how to avoid dumb mistakes that would condemn your site to
"Cyberspace Hell." |
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| 2:30 - 2:45 | |
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Track 1
2:45 - 3:30
Nicolet Bay Room | |
| Legal Issues at High Speed |
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| Alexander "Sandie" Pendleton, Shareholder, Cooke & Franke, SC, and Counsel and Co-founder, DirectAg.com, Inc. |
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| Legal issues-from web site domain name selection to intellectual property
considerations and transactional security-are a challenging frontier for firms embarking
on E-business. This session will discuss the most critical legal "dos and don'ts" when
deploying an Internet strategy. As a case study, the speaker will share the experiences of
DirectAg.com, which has launched an online market for the farm sector. |
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Track 2
2:45 - 4:15
Chambers Island
Room | |
| Resources and How to Research Them on the Web |
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Moderator:
Joan Gage |
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Speakers:
Paul Juhnke, President, Info-Serve
Neil Lerner, Director, Small Business Development Center, UW-Madison
Bill Zillmer, Information Services Manager, Wisconsin Department of Commerce |
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| On Line and On the Web! Ask the experts - an interactive session where you can learn
how to maneuver efficiently through the Web to find demographic, legal, industry
information, economic indicators, market research and much more. |
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Track 1
3:30 - 4:15
Nicolet Bay Room | |
| Financing Your E-Commerce Strategies |
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Speakers:
Roger Ganser, Principal Partner, Venture Investors Management, LLC
Deron Curliss, Senior Manager, Grant Thornton LLP |
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| E-commerce requires capital investment, just like any other business initiative. Who
finances this type of project? Venture capitalists fill this role for fledgling dot-com
companies. For existing companies the situation is more complex. |
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Track 2
4:15 - 4:45
Chambers Island
Room | |
| Implementing a "Buy Local" E-Commerce Program |
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Speaker:
Rob Williams, CEO, Wisconsin Information Technology, Inc. |
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| A joint venture between the Green Bay Area Chamber of Commerce and Wisconsin
Information Technology, Inc. has created ThisMarket.com, a "buy local" E-Commerce
program. This session will demonstrate how this model can help you and your businesses
implement a successful E-Commerce strategy. |
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