WEDA Spring 2003 Conference


7:30 - 8:30 a.m.	Breakfast Buffet
8:30 - 9:30 a.m.	Updates: Roger Nacker, Executive Director Wisconsin Economic Development Institute The Economic Development Handbook for Smart Growth Roger will introduce WEDI's newest publication for elected officials and community leaders. James E. Hough, Legislative Director Wisconsin Economic Development Association Janet R. Swandby, Executive Director Wisconsin Economic Development Association
9:30 - 9:45 a.m.	Networking with Sponsors and Colleagues
9:45 - 10:30 a.m.	The Tourism Connection to Wisconsin's Economy Julia Hertel, new Executive Director of the WACVB, tells us why Wisconsin's tourism industry is integral to the state's economic health. Not only does it provide $11 billion in traveler expenditures each year, but it also helps create the recreational and cultural infrastructure that gives us our high quality of life. Julia Hertel, Executive Director, Wisconsin Association of Convention and Visitors Bureaus
10:30 - 11:30 a.m.	Developing Regional Tourism Alliances These tourism leaders may promote different experiences to their traveling customers, but they have one important thing in common - their success in forming regional alliances. Learn how these organizations have been able to bring their communities together, and as a result, stretch their marketing dollars making it easier for customers to choose their destinations. Darien Schaefer, Executive Director, Wausau Central Wisconsin Convention and Visitors Bureau Lynn Petters, Executive Director, Fox Cities Convention and Visitors Bureau
11:30 a.m.	Wrap-up