WEDA Spring Conference

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Regional ED Marketing for the New Millennium

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WEDA Spring Conference

Holiday Inn & Convention Center
Eau Claire
205 South Barstow Street - Downtown

Wednesday Evening Through Friday Noon
June 9-11, 1999

Registration Form

WEDNESDAY EVENTS:
WEDA Spring Golf Outing
WEDNESDAY NIGHT RECEPTION: Featuring the famous Pavelski Bluegills
6:30 p.m.	Sponsored by Ayres & Associates located - Ayres Center, 3433 Oakwood Hills Pkwy

THURSDAY, JUNE 10, 1999
8:00 a.m.	Registration
9:00 a.m.	Welcome & Opening Remarks: Vic Grassman , WEDA President William Nielson - President, Eau Claire City Council
9:15 a.m.	*"Communities: How to Market to your Stakeholders for Results"* Speaker: John L. Gann, Jr., President of Gann Associates, a Midwestern regional consulting firm. Mr. Gann will provide a new holistic view of ED marketing that moves beyond "smokestack chasing" to provide more diverse and desirable growth.
10:45 a.m.	Break
11:00 a.m.	*"Trends in Corporate Real Estate Today, Preparing Your Community to be Part of the Action"* Outsourcing real estate, role of the consultant, leasing vs ownership, acquisitions and their impact on ED, international activity and site selection case study. Panel: David Foely, Dir. of Real Estate Services, United Health Care Group, Eden Praire Ann Brown, Assoc. Real Estate Manager, Medtronic Inc., Minneapolis Charlie Snyder, VP-Corporate Real Estate Services, United Properties Grp, Bloomington
12:00 Noon	Luncheon
1:15 p.m.	"*Regional Marketing Partnerships*" How to form such a partnership, resolve parochial conflicts, create synergism, strategize mutual goals and execute your plan. Moderator: Craig Carlson, Eau Claire Area Industrial Development Corporation Panel: Heartland Partners, ED Council for the Peoria Area - William O. Browning, President Regional Economic Partnership, SE Wisconsin - Marcia Theusch, Director Northwest Regional Planning Commission - Craig Kettleson, Business Development Mgr
3:00 p.m.	Break
3:15 p.m.	"*Brand Marketing: The Basics for Economic Development*" Speaker: Pete Monfre, Monfre Acott Marketing Communications
4:15 p.m.	"*Buca di Beppo, Applied Brand Development: From Startup to IPO*" Speaker: Peter Mihajlov, Founder and Treasurer of the restaurant chain.
4:45 p.m.	Adjourn

5:30 p.m.

THURSDAY NIGHT RECEPTION: Relax & Enjoy

FRIDAY MORNING, JUNE 11, 1999
7:30 a.m.	Breakfast and WEDA Committee Meetings
8:15 a.m.	"Leadership Updates" -Brenda J. Blanchard, Secretary, Wisconsin Department of Commerce -New Forward Wisconsin President, Dean Amhaus -James E. Hough, WEDA Executive Director
9:15 a.m.	Break
9:30 a.m.	"*ED as a Profession in the New Millennium*" Author David Dodd, Dodd & Associates, discusses his new book written for distribution by the American Economic Development Council. Step-by-step through the process of creating a competitive infrastructure by mastering the art of collaboration, connecting into global "webs" of information and communication and using the principles of virtual organizations to leverage resources. Learning the tools to gain competitive advantage in the year 2000 and beyond. "How to Plan for Your Community or Regional Web Site and Maximize its Use" Pete Monfre, Monfre Acott Marketing Communications -A look at Web Sites of Interest -AEDC's Web Site for Interactive Wage Estimates
11:30 a.m.	Closing Comments and Adjourn

The WEDA Spring Golf Outing will be held at Mill Run Golf Course located at 3905 Kane Road. Tee times will begin at 11:06 a.m. Cost will be $33.75 per person including cart. The first 24 golfers to get their checks to Brenda Ralph at the WEDA office (PO Box 1230 Madison WI 53701) will be golfing on Wednesday, June 9, 1999!
Call the WEDA office for map.

Registration Form

Updated August 10, 1999.