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2017 Basic Economic Development Course Agenda
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Monday, September 11


2:15 - 2:45 p.m. Registration


2:45 - 3:00 p.m. Welcome


3:00 - 5:00 p.m. Ethics
Ethical behavior is conduct that is beyond reproach and is in accordance to the common standards of a society, institution or organization. As organizations and institutions evolve, underscoring the need for regular education about acceptable conduct in the profession and the organization is needed to ensure long-term growth and development. This session will elaborate on ethics help participants work through case studies to better understand ethics and economic development.
Heather Grosz, CEcD, Vice President Economic Development, Kenosha Area Business Alliance
 
5:00 - 6:00 p.m. Reception


6:00 - 7:30 p.m. Course Policies and Introduction to Course Case Study

Dinner


7:30 - 8:30 pm
IEDC Membership - Courses & Certification Q&A
  WEDA Membership and Services
Tuesday, September 12


7:30 - 8:00 a.m. Continental Breakfast


8:00 - 10:00 a.m Finance
Economic development is a means to stimulate growth and development by increasing access to capital for both ventures and projects that may not take place if left to market forces, but do provide economic benefit. This session will provide an overview of the role of capital in economic development, the sources of capital market gaps, and programs to bridge those gaps.
Christian Tschelschok, CEcD, Executive Director, Economic Development / Washington County (EDWC)

10:00 - 10:15 a.m. Break


10:15 - 11:30 a.m.
Finance (continued)
Christian Tschelschok, CEcD, Executive Director, Economic Development / Washington County (EDWC)
 
11:30 - 12:30 p.m. Lunch on your own
   
12:30 - 2:30 p.m. Strategic Planning
Strategic planning for a community or organization envisions its future and develops necessary procedures and actions to achieve that future. This session will focus on the background understanding of strategic planning and its process, how to design and organize the process, and developing strategies and formulating action plans.
Jenny Erickson, Associate Professor, Community Resource Development Educator, Sauk County UW-Extension

2:30 - 2:45 p.m. Break


2:45 - 4:45 pm Managing and Economic Development Organization
Successful Economic Development Organizations (EDOs) are distinguished by their ability to be innovative in their program activities and to quickly react to changes in the marketplace. To do this, EDO leaders must engage the board of directors and staff to create an efficient and effective organization. Participants will be introduced to the various aspects of EDO management, with an eye toward achieving organizational excellence.
Brian Doudna, Executive Director, Wisconsin Economic Development Association

Wednesday, September 13


7:15 - 7:45 a.m. Continental Breakfast


7;45- 9:45 a.m. Real Estate Development
Redevelopment of blighted areas and downtown business districts is a central component of the economic health of cities and neighborhoods. Successful redevelopment initiatives can attract new firms and jobs, stimulate tourism, and encourage major new investment in a community. It can also boost the overall morale of the region's residents. This session addresses major issues facing redevelopment projects and the strategies and programs to address them.
 Kristen Fish, CEcD, Managing Partner, Redevelopment Resources

9:45 - 10:00 a.m. Break


10:00 - 12:00 p.m.. Workforce Development
Workforce development is quickly becoming the #1 focus for economic development organizations. A skilled and educated workforce is crucial in today's economy. Without the proper infrastructure of skilled labor in place, communities cannot be competitive in attracting and retaining business. This session will focus on the need for the creation of workforce development programs that address both community and business needs. This session will also cover the ways to reach out to the community to help build support for workforce development.
Matt Kures, GIS State Specialist, UW-Extension Center for Community & Economic Development
   
12:00 - 12:45 pm
Lunch


12:45 - 2:45 p.m. Community & Neighborhood Development
 This session will provide an understanding of the steps in the community development process, and the challenges of community development in economic development practice.
Naletta Burr, CEcD, Regional Community Account Manager, Wisconsin Economic Development Corporation

2:45- 3:00 p.m. Break


3:00 - 5:00 p.m. Business Retention & Expansion
Business retention and expansion is a core component of any economic development program, in addition to efforts to attract new businesses and encourage the creation of new businesses. Business retention and expansion programs assist businesses in an effort to keep them from relocating to other areas; help them survive economic difficulties; assist them with expansions that add new jobs; and increase their competitiveness in the wider marketplace. The focus is thus on existing companies, which form the local or regional economic base. Studies have shown that the businesses already existing in a community are responsible for up to 80 % of all net local employment, and a significant percentage of cities consider.
Diane Lupke, President, Diane Lupke & Associates, Inc.


5:30 p.m. - 7:30 p.m.
Community and Economic Development Awards - The EdgeWater Hotel
WEDA and our Partners for an Evening honoring Wisconsin’s Best Practices from around the State. These award honors economic development initiatives that focus on retaining and growing existing businesses within communities and regions. Held at the Edgewater Hotel, which is walking distance or short Uber ride.
 BEDC Attendees - this is included in your registration.  Registration will be taken Monday night
   
Thursday, September 14


7:30 - 8:00 a.m. Continental Breakfast


8:00 - 10:00 a.m.
Entrepreneurship & Small Business Development
This session will provide an overview of the role of small business in the U.S. economy, creation of jobs, a brief profile of the small business creation process, and an introduction to the new and emerging areas of small business creation.
Mark Lange, Executive Director, Business and Entrepreneurship division, UW - Extension
Todd Strother, PhD, MS, Senior Technology Consultant, Center for Technology Commercialization (CTC)
 
 10:00 - 10:15 a.m.
Break
   
10:15 - 12:15 p.m.
Marketing and Attraction
This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, GIS technologies, website design, and current trends in site selection. Participants will also explore various mediums of communication as an economic development marketing tool.
Janet Ady, Ady Advantage, President & CEO
   
12:30 p.m.
Course Survey & Closing Ceremony



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